Pixel Science

Search Engine Marketing connect • engage • convert

SEM

Search Engine Marketing (SEM) is a balloon term used to describe the process of using various paid tools and techniques to reach your target market directly online. The goal of SEM is to develop and deliver content to your target audience that will ultimately lead them to complete an action on your website such as generate a lead or complete an online transaction known as a conversion.

SEM is a highly specialized discipline and it requires a detailed and ongoing digital marketing strategy to be effective.

Elements of Search Engine Marketing include:

  • Paid Advertising - Search and Display Advertising
  • Social Media Advertising
  • Email Marketing
  • Local Search
  • and more...

You Need to be Where People Are Looking

The way people use the internet and the places they go changes all the time. Keeping on top of your SEM strategy allows you to leverage different tools and techniques so you can be certain you are getting exposure in the right places at the right time. SEM is also used to keep existing users engaged with you over the long term so they will come back again and again. The team at Pixel Science is experienced in developing and delivering diverse SEM strategies that ensure you can be found when and where people are looking.

Social media has forever changed the way people share information with each other. Social media sites and blogs now make up a huge piece of the time people spend online. That doesn’t mean that everyone should have a Facebook, Instagram, or LinkedIn page just to have one. Pixel Science understands Social and can help develop a Social Media component to your SEM strategy that makes sense for your business goals.

Benefits of Search Engine Marketing include:

  • Brand Awareness – Effectively generate brand awareness to people already interested in what you do.
  • Focused – You can target people already interested in the types of products and services you offer on a national, regional or local level.
  • Cost Effective – With pay-per-click (PPC) advertising, you only pay when someone actually clicks on your ad instead of paying up front as you would with traditional advertising.
  • Highly Measurable – Unlike traditional advertising like print, online advertising can be easily tracked allowing to know what works and easily determine an ROI for your investment.
  • Agile – Paid Advertising campaigns are quick to setup and can easily be turned on and off based on demand.

Pixel Science’s SEM Services

What do we offer? We comprehensive SEM strategy development and deployment. We can do everything for you, or we can break the plan down into components of which you may choose to do some yourself while using we complete the more technical ones. We monitor and track the success of the strategy and make any adjustments along the way to ensure things are progressing as planned.

Our SEM Strategies include:

  • Display Advertising
  • Search Engine Advertising
  • Social Media Strategy and Advertising
  • Email Marketing Campaign Development and Deployment
  • Local Search Advertising
  • Website Analytics

As a full service Digital Marketing Agency, we also offer complete Website Design and Search Engine Optimization (SEO) services which allows us to provide you with an all-encompassing solution for your Digital Marketing needs.