SEM
Search Engine Marketing (SEM) is a balloon term used to describe the process of using various paid tools and techniques to reach your target market directly online. The goal of SEM is to develop and deliver content to your target audience that will ultimately lead them to complete an action on your website such as generate a lead or complete an online transaction known as a conversion.
SEM is a highly specialized discipline and it requires a detailed and ongoing digital marketing strategy to be effective.
Elements of Search Engine Marketing include:
- Paid Advertising - Search and Display Advertising
- Social Media Advertising
- Email Marketing
- Local Search
- and more...