Web Design & Marketing
Website Design
From conception to completion. We have the tools and expertise to get the job done whether you’re looking for a basic corporate website, a blog, a dynamically driven multi-functional web portal or an e-commerce shopping cart site.
Over the years, the Pixel Science team has completed hundreds of web projects from conception to completion. Our website design services include:
- Custom Web Design
- Content Management System Design & Integration
- E-commerce Shopping Cart
- Mobile Web Design
- Identity Management (Logo Design, Business Cards, Letterhead etc.)
- Graphic Design Services… and more.
Building a website is an involved process that includes many steps along the way. Managing this process is something the team at Pixel Science has refined through years of experience.
Search Engine Optimization
SEO is much more than just changing out some content and filling your site with keywords. It involves a systematic plan and process that ties directly to your complete Internet Marketing efforts. It takes time and effort, but the reward waiting for you on the other side can be bountiful to say the least.
Before starting anything, we will sit down with you to understand your goals and objectives for your website and build a plan around those goals.
We believe that effective SEO is largely a by-product of a well produced website that factors in the goals of your organization as a whole. Like the construction of a house, the foundation needs to be solid. Everything else gets added on top. We treat the structure of your site as the foundation and through understanding your goals, we define a winning strategy from there.
Paid Advertising
The internet allows you to reach out to an audience that is already searching for your product or service. In essence you are reaching out to a pre-qualified consumer who is quite often ready to buy.
Paid Advertising on the internet is one of the most profound advancements in advertising in any media. It has transformed the landscape of contextual messaging and ushered in an era of extremely targeted segmentation. The ROI on a well managed Pay Per Click (PPC) campaign can be quite spectacular. Why? Because users are already interested in what you have to say.
The internet allows you to reach out to an audience that is already searching for your product or service. In essence you are reaching out to a pre-qualified consumer who is quite often ready to buy. The internet also allows you to gather a wealth of information about how people are finding you, searching your site, and ultimately deciding whether or not to buy your product.
Almost everything is trackable, meaning you can truly measure your ROI. Paid advertising has also helped smaller companies who have not been able to reach potential customers utilizing traditional advertising methods (print,radio,TV) in the past due to budgetary constraints.
- Inexpensive compared to traditional advertising mediums
- Trackable results used for market research
- Effective targetted marketing to prequalified audiences
- Unrestricted by geographical reach
What do we offer? Whether you want to run simple text ads or full tilt display campaigns with remarketing, Pixel Science has a proven track record of helping our clients realize high ROI rates in extremely competitive markets. We are a Certified Google Partner and are experienced in using various web marketing tools and techniques that allow us to track virtually all aspects of your online marketing efforts. Contact us today to find out how we can assist you with your Internet Marketing Efforts.
Internet Marketing
Internet Marketing or Search Engine Marketing (SEM) is a balloon term used to describe many different tools that work together to help people find and stay in touch with your website online.
Know your market, have access to them directly and provide content and promotions you know will evoke an emotional response. Use your website as the destination for your online marketing efforts and rewards will follow.
Social Media
Consistency is key when it comes to online marketing. You want online users to feel connected to your brand no matter what medium they are using to find you. We can help tie your branding together across all of your social networking efforts to give you a consistent look and feel. This includes your Facebook, Twitter, LinkedIn, Google Business listings and more.
Blogs
Search engines love Blogs. Using a Blog to post weekly or daily articles and information is a great way to show search engines like Google that you are constantly updating your site. You don’t have to be a professional writer to have a Blog, in fact some of the most successful Blogs out there are written by pretty average Joe’s. The key is to find something interesting to write about that people will share with others.
Email Marketing
Staying in touch with your customers and having the ability to update them on your products and services quickly and easily is an invaluable tool in your internet marketing arsenal. Pixel Science can assist you with building and sending weekly, monthly, or quarterly email newsletters organized in an easy to use online database.