In simple terms, Search Engine Optimization is the process used to optimize various elements of a website to improve its search engine rankings. In reality, SEO is a highly specialized discipline with many moving parts. SEO requires a detailed ongoing search optimization strategy to be put together to be as effective as possible.
If your website is not being found on the first page or even the top 10 search results when someone is searching for your products or services, chances are your customers are looking at someone else. Planning and executing a detailed SEO strategy will help improve your site’s rankings in the search engines which will deliver more users to your website.