Pixel Science

Search & Display Advertising connect • engage • convert

Paid Advertising

The internet allows you to reach out to an audience that is already searching for your product or service. In essence you are reaching out to a pre-qualified consumer who is quite often ready to buy.

Paid Advertising/Pay-per-click (PPC) marketing on the internet is one of the most profound advancements in advertising in any media. It has transformed the landscape of contextual messaging and ushered in an era of extremely targeted segmentation. The ROI on a well managed display or search marketing campaign can be quite spectacular. Why? Because users are already interested in what you have to say.

Paid advertising services offered by Pixel Science can be broken into two main types:

Display Advertising

Display advertising (also known as banner advertising) allows you to generate awareness of your brand and/or your products and services by running display ads on targeted websites. We can run your ads on large news/media sites like Global News, CBC, or the National Post right down to specialized locally targeted blogs and special interest forums frequented by people that are interested in what you offer.

There are many different ways to reach your audience including interest type (example: car customization sites), keywords used by people searching for what you do (example: advertise your plumbing installation service on a home improvement site next to an article on how to install a new humidifier), or specific placements on websites related to what you do. By segmenting your target audience carefully, we can effectively place ads when and where people are looking for your products or services.

Search Advertising

Search advertising (also know as text advertising) is an extremely effective way to lead potential customers to your website by targeting them at the exact time they are searching for your product or service through a search engine. This is done by targeting select keywords or phrases and showing text ads to people as they are searching for these keywords and phrases. Search advertising allows you to cost effectively speak directly to people that are searching for what you offer.

Benefits of Paid Advertising include:

  • Brand Awareness – Effectively generate brand awareness to people already interested in what you do.
  • Mobile Friendly – Paid search works on all platforms, so you can reach your audience no matter what device they are using.
  • Focused – You can target people already interested in the types of products and services you offer on a national, regional or local level.
  • Cost Effective – With pay-per-click (PPC) advertising, you only pay when someone actually clicks on your ad instead of paying up front as you would with traditional advertising.
  • Highly Measurable – Unlike traditional advertising like print, online advertising can be easily tracked allowing to know what works and easily determine an ROI for your investment.
  • Agile – Paid Advertising campaigns are quick to setup and can easily be turned on and off based on demand.

Pixel Science's Paid Advertising Services

What do we offer? Whether you want to run simple text ads or full tilt display campaigns with remarketing, Pixel Science has a proven track record of helping our clients realize high ROI rates in extremely competitive markets. We are a Certified Google Partner and are experienced in using various web marketing tools and techniques that allow us to track virtually all aspects of your online marketing efforts. Our search advertising and display advertising services include:

  • Keyword research
  • Account and campaign set-up
  • On-going campaign monitoring and performance optimization
  • Ad creation
  • Banner ad creation
  • Landing page creation and optimization
  • Conversion tracking, optimization and reporting
  • and more...

As a full service Digital Marketing Agency, we also offer complete Website Design and Search Engine Optimization (SEO) services which allows us to provide you with an all-encompassing solution for your Digital Marketing needs.