Paid advertising services offered by Pixel Science can be broken into two main types:
Display Advertising
Display advertising (also known as banner advertising) allows you to generate awareness of your brand and/or your products and services by running display ads on targeted websites. We can run your ads on large news/media sites like Global News, CBC, or the National Post right down to specialized locally targeted blogs and special interest forums frequented by people that are interested in what you offer.
There are many different ways to reach your audience including interest type (example: car customization sites), keywords used by people searching for what you do (example: advertise your plumbing installation service on a home improvement site next to an article on how to install a new humidifier), or specific placements on websites related to what you do. By segmenting your target audience carefully, we can effectively place ads when and where people are looking for your products or services.
Search Advertising
Search advertising (also know as text advertising) is an extremely effective way to lead potential customers to your website by targeting them at the exact time they are searching for your product or service through a search engine. This is done by targeting select keywords or phrases and showing text ads to people as they are searching for these keywords and phrases. Search advertising allows you to cost effectively speak directly to people that are searching for what you offer.
Benefits of Paid Advertising include:
- Brand Awareness – Effectively generate brand awareness to people already interested in what you do.
- Mobile Friendly – Paid search works on all platforms, so you can reach your audience no matter what device they are using.
- Focused – You can target people already interested in the types of products and services you offer on a national, regional or local level.
- Cost Effective – With pay-per-click (PPC) advertising, you only pay when someone actually clicks on your ad instead of paying up front as you would with traditional advertising.
- Highly Measurable – Unlike traditional advertising like print, online advertising can be easily tracked allowing to know what works and easily determine an ROI for your investment.
- Agile – Paid Advertising campaigns are quick to setup and can easily be turned on and off based on demand.
